As a graphic designer at Solinco Sports, I play a central role in shaping the visual identity of the brand across all product campaigns and marketing materials. My primary focus is on creative direction, production, and execution for photoshoots and designing promotional assets from digital and print for new product launches in the competitive sports and tennis industry. Occasionally, however, I assist on product and package design as well as catalog and website product updates.
I collaborate with cross-functional teams to produce high-impact visuals for campaigns, packaging, and social media, ensuring brand consistency and a strong visual identity in the competitive sports and tennis industry.
SOLINCO SPORTS
Countdown and teaser social content. Product photoshoot. Space theme graphics.
Mach-10 Campaign
Hyper-Mach BD Campaign
Braindead Collaboration to create ultimate racquet and string.
Acid/chrome theme with full all out art for social and web
Whiteout V2 Campaign
Experimenting with new patterns and textures for our next level racquet design
Creating key art and motion graphics that bring that energy and theme to life
Catalog Design
As the catalog lead I am in charge of constant product updates, taking any missing product photos, editing them into high resolution transparent background, and updating the copy/information for each product.
These are only a few examples including index, latest drop spreads, racquets, strings, and banners/acrylics section.
Blackout V2 Campaign
Creating consistency with the Whiteout V2 camo design while showcasing the uniqueness of the Blackout V2.
Creating key art and motion graphics that bring that energy and theme to life
Solinco’s website was a team effort built on WordPress and Beaver Builder. Currently I am the lead designer in charge of maintaining the site with constant photo updates such as the hero cover and highlights section, the creation of new product pages, and updates on the blog page with the latest news.
Feel free to explore on your own: https://www.solincosports.com/
Website Design