Trouble in Paradise: Tour by Chlöe

This self-initiated reimagination of Chlöe Bailey’s Trouble Paradise is a conceptual art direction and branding study that explores a more immersive approach to music visuals. The project proposes a complete visual system built on symbolism, texture, and color rather than literal storytelling, translating the emotional intensity of the music into a cohesive design language.

The visual narrative is structured in two phases: Trouble and Paradise. As the album progresses, the visual system evolves reflecting the emotional movement from heartbreak to healing. This project explores how adaptive, evolving visuals can strengthen artist branding and create a deeper, more emotionally driven connection between music and audience.